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MARGINAL GAINS: THE GUARANTEED WAY TO RELEASE MORE VALUE FROM ASSETS YOU ALREADY HAVE ACCESS TO.

Updated: Oct 21, 2023

British cyclists won 59 World Championships across different disciplines from 2003 to 2013 including gold medals at the 2004, 2008 and 2012 Olympic Games.


Much of this success was attributed to the theory of ‘Marginal Gains’ developed by Dave Brailsford, a cycling coach and performance director.

In reference to the success, Brailsford noted: "The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together’’.

So, how can this help organisations?

Every organisation is made up of many different components that go into creating value. These range from knowledge, experience and capabilities of its people, strategic partnerships with suppliers and agencies to proprietary technologies, brands, and so much more. All of these can be harnessed to unlock value.

In reality, sometimes the value, waiting to be released is overlooked. Here are FIVE of my favourite examples of extracting value organisations already have access to:

- REVISITING IDEAS tested in the past.

- harnessing the wisdom of LONG-SERVING EMPLOYEES.

- unleashing the ideas of SUPPLIERS and STRATEGIC PARTNERS.

- under-leveraged EQUIPMENT or TECHNOLOGIES

- employees with experience at MARKET LEADERS.

Imagine if you took the ‘Marginal Gains’ theory from cycling, identified all the relevant pieces of your organisational puzzle, improved the contribution of each by just 1%, then connected them back together.

The incremental value would be significant simply by getting more from the ASSETS you already have access to.

And why wouldn’t you put this theory to the test, after all, you are already paying for these pieces, and they are within your reach.

WE’VE BEEN USING MARGINAL GAINS FOR YEARS.

DO YOU WANT TO HEAR HOW IT CAN WORK FOR YOU?

Please DM us or make contact through our website www.ignitionstrategy.co.uk for a no-obligation call. We commit to provide a FREE assessment of your puzzle(s) and how we could help you create rapid value releasing resources you already have access to.



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